A Multi-Disciplinary Financial Advisory Team

The team at the SFR Advisory Group combine expertise in Financial Planning, Superannuation and SMSF, Taxation, Mortgages and Home Loans, and Property.

By offering a wide and complimentary range of expertise, the SFR Advisory Group is able to provide its clients with high level, comprehensive financial advice above and beyond the scope of basic financial advice.

Click on any of our team’s email address’ or call our office on (08) 9220 5200 to discuss your needs.

Garth Lovelace (NEW)


Managing Director
Chief Investment Committee member
SFR Planners Authorised Representative number 230508

Garth is the founder of SFR Advisory and all of its subsidiary companies. With more than 30 years of experience in financial advice, he is well equipped to advise on a range of different scenarios.

He is a Certified Financial Planner, SMSF Specialist Adviser, registered Tax Agent in Financial Planning and Superannuation matters (TAN# 24683917), and expert in estate planning.

In addition, Garth is the licensee of SFR Property Professionals, specialising in residential and commercial properties in WA.

Email: garth@sfradvisory.com.au


Financial Adviser
Real Estate Sales Representative
Investment Committee Member
SFR Planners Authorised Representative number 295700

Dean is a Certified Financial Planner with over 14 years of experience in financial planning.

As an investment and retirement planning specialist, Dean will be able to help you identify and achieve your investment goals, assist with your current financial position, plan for retirement, and provide ongoing investment advice including direct share trading.

Email: dean@sfradvisory.com.au

Biplab Paul


Accountant – MIPA

Biplab Paul has more than 10 years’ experience as an Accountant and SMSF Administrator. He has a Master’s Degree in Accounting from Central Queensland University and Master’s Degree in Commerce from Dhaka University.

Biplab is a Public Accountant under IPA and holds the Professional Practice Certificate. He is also a Registered Tax Agent. He has extensive knowledge of accounting and tax for individual and small businesses.

Email: paul@sfradvisory.com.au



Compliance Manager

Being the first truly multidisciplinary Advisory firm comes with one very challenging aspect – compliance! Alicia brings order to the chaos of dealing with the various financial legislative requirements. Having been with SFR for over 5 years and having completed her management studies, Alicia brings compliance to the SFR Group.

Email: alicia@sfradvisory.com.au

Garth Lovelace (NEW)


Real Estate Manager and Investment Committee Member

Catherine has an impressive history with over 25 years of experience in the Perth property market.

With extensive experience in managing sales and marketing multi-million dollar apartment developments, and a proven track record in accomplishing a high level of real estate transactions throughout the western suburbs.

Key roles include advising and assisting in the preparation of feasibilities for financing development projects, as well as syndicating property investment opportunities.

Catherine has an intrinsic understanding of the residential property market and an exceptional ability to understand the nature of a transaction and how to bring parties to agreement.

Email: catherine@sfradvisory.com.au